Current:Home > NewsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -ProfitQuest Academy
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-15 18:58:06
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (662)
Related
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Less boo for your buck: For the second Halloween in a row, US candy inflation hits double digits
- The Fed will make an interest rate decision next week. Here's what it may mean for mortgage rates.
- Uvalde breaks ground on new elementary school
- Why members of two of EPA's influential science advisory committees were let go
- Maine mass shootings updates: Note from suspected gunman; Biden posts condolences
- Feel Free to Keep These 25 Spooky Secrets About Casper
- JAY-Z on the inspiration behind Blue Ivy's name
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- In Myanmar, a Facebook post deemed inflammatory led to an ex-minister’s arrest
Ranking
- See you latte: Starbucks plans to cut 30% of its menu
- Mass graves, unclaimed bodies and overcrowded cemeteries. The war robs Gaza of funeral rites
- At least one killed and 20 wounded in a blast at convention center in India’s southern Kerala state
- Louisiana and Amtrak agree to revive train service between New Orleans, Baton Rouge
- In ‘Nickel Boys,’ striving for a new way to see
- The Fed will make an interest rate decision next week. Here's what it may mean for mortgage rates.
- UAW escalates strike against lone holdout GM after landing tentative pacts with Stellantis and Ford
- Residents of Maine gather to pray and reflect, four days after a mass shooting left 18 dead
Recommendation
North Carolina justices rule for restaurants in COVID
AP Top 25: Oklahoma slips to No. 10; Kansas, K-State enter poll; No. 1 UGA and top 5 hold steady
NC State coach Dave Doeren rips Steve Smith after Wolfpack win: 'He can kiss my ...'
Recall: Best Buy issuing recall for over 900,000 Insignia pressure cookers after burn risk
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Russia says it shot down 36 Ukrainian drones as fighting grinds on in Ukraine’s east
A Look at the Surprising Aftermath of Bill Gates and Melinda Gates' Divorce
Israeli media, also traumatized by Hamas attack, become communicators of Israel’s message